The Ugly Truth About
Message On Hold Companies
in Australia…

“And How Realising it Could Mean
At Least $6000 Extra Cash in Your
Bank Account (instead of theirs)
Over the Next 5 Years Alone”
 

From: Laura Braithwaite 2:48pm

Dear Friend,

If you’ve ever tried finding a Message On Hold solution for your business or workplace, then you’d be aware of the ongoing fees and crazy contracts that most Message On Hold companies get away with.

Whether you’ve got a Message On Hold system already – or it’s crossed your mind as you’ve sat On Hold to another company (forced to endure silence or elevator music) – this will be the most exciting message you’ll have seen all year.

Here’s why:

A few years ago now, I was doing some work for a Hotel client of mine (I run a small marketing company in Adelaide).

The Hotel owners knew that making their customers listen to the radio or (worse still) silence, while they were on hold, wasn’t professional, and that the ideal solution was a fancy-sounding ‘Message On Hold’.

So I started looking, and within minutes, almost fell off my chair…

Prices of up to $330 A MONTH, for the LIFE of the machine.

What the hell?!?

My next thought was “Maybe a little mp3 or CD player might do the trick?” But, nope… they’re not designed to play 24/7, and if there’s ever a blackout, they won’t automatically restart (I learned that the hard way).

So, I went back to the drawing board. And long story short, here’s what I did:

I found an Australian company who made a fantastic quality, purpose-built Message On Hold player, and approached them about buying a machine. They, of course said… “NO. We never sell to the general public. Absolutely not.”

Hmmmf. But, I didn’t stop there!

I couldn’t help thinking about all the businesses – the hotels, health practitioners, accounting firms… in fact, any and all SME’s (small to medium enterprises) – who NEED Message On Hold, but who’d be silly to fork out as much as a blue chip company would.

So I decided:

“Stuff it, someone needs to shake this industry up a bit! I’m going to sell them myself, at a once-off low price, with no contract and no ongoing fees. My clients will get to keep the Message On Hold machine, and they’ll have no obligation to buy replacement messages.”

And that’s exactly what I did. My clients seem pretty chuffed about it too…

 
So, Brenton’s investment in Mohjoh cost “less than the yearly cost” of his previous system. That means that with each 5 years that passes, Brenton saves at least $5945.

Would you like to save an extra $6000 or so, every 5 years, like Brenton is? What would you do with that money instead?… Just think, you could upgrade your office computers, invest in that swish new website you’ve needed for years, or simply improve your day-to-day cashflow situation.

And here’s another…

 
They’re pretty happy, wouldn’t you agree?

But anyway, back to the Ugly Truth…

The ugly truth about Message On Hold companies in Australia, is that they’re so caught up in selling the obvious benefits of Message On Hold to big companies, that they forget about the little guy (or the little guy’s budget).

I do completely agree with them when they preach about Message On Hold being an essential, powerful tool, allowing you to:

• Advertise directly to people who are interested in your business… callers have phoned you, which means they’re open to what you have to offer (if you don’t make the most of this with a Message On Hold, you’re flushing money down the drain!)
• Increase your sales, by up-selling or cross-selling to a captive audience, simply by mentioning specific features, benefits and information. It’s proven that little things you mention in your message can spark lightbulb moments for your customers, and lead to extra sales…
   
  In fact, in a recent study, 88% of callers preferred On Hold Messages to other On Hold options and a whopping 16% made purchases based on an On Hold offer! (MaxiMarketing, 2009)
• Save time, by answering the most common questions about your business in your message, before the caller has a chance to ask them!
• Reduce the occurrence of “hang ups” (this is serious, because once a customer has hung up on you, it’s highly unlikely that they’ll ever bother calling you again)
• AND ABOVE ALL, make your business appear more professional.

 

And I totally agree that all of this IS worth $000′s of dollars every year. Big companies are prepared to pay $000′s, because they know that the extra sales they get as a result, will easily cover their out of pocket expense.

But at the end of the day, Message On Hold is a pretty simple product. All it takes is:

• The right equipment (with no moving parts to wear out, unlike a CD player or mp3 player)
• A professional voice over artist or two, to read your script
• Appropriate background music (royalty free, so you don’t get into trouble with APRA) and
• Quality in-studio sound production

 

IT’S NOT ROCKET SCIENCE!

So, even though I understand why it’s worth so much, I just can’t go along with charging small and medium businesses $1200 or more, each and every year … forever… and ever… and ever.


So, here it is… the offer that’s going to upset
a lot of bigwigs in the Message On Hold industry

It’s called MohJoh… A straight-forward, no-nonsense Message On Hold package which includes:



• A high quality, customised message (to make your business sound top notch) featuring a professional voice-over (male, female or both) and royalty-free background music (up to 4 minutes long)
• A purpose-built, Australian-made, digital Message On Hold device, with a Line Isolation Unit (required to meet Australian regulations), both of which will be yours to keep (there’s no rental or ongoing fees)
  
• A 2gb swappable memory card containing your message (this memory card technology makes it super easy to change your message over, if/when you decide you need to – just take out the old card, and slot in the new one with the replacement message)
• All the benefits of an expensive Message On Hold (the opportunity to increase sales, reduce hang-ups, present a professional image for your business, and so much more).

 

Other Message On Hold companies charge thousands of dollars every year for this. Let’s take a look at 3 real life examples (the company names are withheld so they don’t resent me even more than they already do!):

MOH Company	Least Expensive Package	Most Expensive Package	Minimum Contract Term	Will You Own The MOH Equipment	Minimum Cost Over 5 Years	Maximum Cost Over 5 Years
A	$91 per month (2 audio changes per year)	$329 per month (unlimited audio changes)	3 years	No	$5,460	$19,740
B	$104 per month (1 change per year)	$152 per month (unlimited changes)	3 years	No	$6,240	$9,120
C	$88 per month (1 change per year)	$177 per month (unlimited changes)	3 years	No	$5,280	$10,620

And what’s more, these companies aren’t even the most expensive! As you can imagine, the market leaders keep their pricing very close to their chests (I would too if I were them… I’d be too embarrassed to tell anyone!).

But, instead of paying somewhere between $1056 and $3948 dollars, each and every year (like the examples in the table), a MohJoh package is just $1189 including GST. That’s the equivalent of just $21 a week for one year only (before GST, which you can claim back via your BAS anyway).

That’s it. Forget about crazy contracts and ongoing fees. There’s no catch… Just a high quality, purpose-built product, with great service, at an affordable price.

Oh wait… there is one catch:


This offer is strictly for SME’s
(businesses with less than 99 employees)

If you’re from a large company… sorry, but you should stop reading now. Google ‘Message On Hold’ and you’ll find heaps of other Message On Hold companies who are more than willing to help you out. MohJoh is strictly for the little guy.


But, what about the script?

Well… I’m glad you asked.

Often my clients provide their own script (and if that’s what you decide to do, then feel free to download our ’10 Top Script Writing Tips’ PDF to give yourself a headstart).

However, many clients prefer to make the most of our marketing and copywriting expertise, and commission us to write the script. We charge $77 per hour for script writing, and it usually takes between 3 and 4 hours to complete. That’s generally an extra $231 or so, on top of the package price.

BUT WAIT!


Limited Time Only Script Offer

For a strictly limited time only, I’m going to include the writing of your professional Message On Hold script, ABSOLUTELY FREE. That’s an additional saving of at least $231!

However, this offer is limited to the first 11 businesses who order a MohJoh package. Due to the amount of work involved in developing an effective, high quality script, once the 11 spots are gone… that’s it. The Free Script Offer will simply disappear.

So, don’t risk missing out. Take advantage of this offer today (but before you do, I suggest you keep reading, because it actually gets better).


Thinking this is too good to be true?

By now, you’re probably thinking that this all sounds pretty darn good. For just $1189 (actually only $1081 after you claim back the GST), you get:

• A fully customised, professionally produced message with voice over and royalty free background music (up to 4 minutes long), to make your business sound more professional than ever before
• A high quality, purpose-built Message On Hold machine with Line Isolation Unit and 2GB memory card
• The opportunity to increase sales, by upselling and cross-selling to customers who call your business
• AND Your script, written for you by a professional script writer!

 
And remember, you get to keep the whole unit! No more paying through the nose every month, just to keep it on your premises.

Knowing that, let’s take a look at how MohJoh stacks up against those other Message On Hold providers…

MOH Company	Least Expensive Package	Most Expensive Package	Minimum Contract Term	Will You Own The MOH Equipment	Minimum Cost Over 5 Years	Maximum Cost Over 5 Years
A	$91 per month (2 audio changes per year)	$329 per month (unlimited audio changes)	3 years	No	$5,460	$19,740
B	$104 per month (1 change per year)	$152 per month (unlimited changes)	3 years	No	$6,240	$9,120
C	$88 per month (1 change per year)	$177 per month (unlimited changes)	3 years	No	$5,280	$10,620
Southern Xposure with MOHJOH	$1189 upfront or $103 per month for 1 year	$1189 upfront or $105 per month for 1 year	None	Yes	$1,189	$2,256 (only if you chose to invest in a replacement dual-voiceover message each year)

Speaks for itself… don’t you think?

Now, I’m so confident that you’ll love MohJoh, that I want to take all the risk away from you.

Read this:

 
100% “Better-Than-Risk-Free”
60 Day Money Back Guarantee


 
If you’re not completely satisfied with your MohJoh Message On Hold system, simply return it to me within 60 days, for a full cash refund. Because, if you’re not 100% happy, I’d be embarrassed to keep your money.

But, what’s even better than that is – if you do decide to return the unit for a full refund…

The professional, customised message we’ve produced
for your business, is YOURS TO KEEP no matter what,
as a “thank you” gift from me!

I’ll simply email your message to you in mp3 format, so you’ve got it on your computer, and you can burn it to CD or do whatever you like with it.

But, if you’re happy with MohJoh (which I’m sure you will be), you’ve got the protection of a
2 year guarantee on your Message On Hold equipment. So if, for no apparent reason, the unit suddenly stops working, give us a call and we’ll happily fix the problem or replace it for you.

Okay? So you really can’t lose!
 

 
 
That’s about as fair as it gets, right?

WRONG! It gets even better…

Here’s how:

I understand first-hand that an upfront investment of $1189 could throw your cash-flow for the month, completely out of wack (and I’d really hate to do that to you).

So, I’ve developed this:


The SME Cashflow Friendly Split Payment Option

What that means is, instead of paying $1189 upfront for your MohJoh Message On Hold package, you can choose to spread the cost over a whole year!

Experience all the benefits of a MohJoh Message On Hold solution for 12 low, monthly payments of $103 by Direct Debit, or $105 by Credit Card (slightly more if paying by Diners or American Express card).

Isn’t that great?


You’ve got nothing to lose, and $$$’s to gain…
So what are you waiting for?

At the very least, having a Message On Hold will mean that your customers take you seriously, from the very first time they call, simply because you sound so much more professional than your competitors do.

Instead of feeling frustrated or abandoned, placed on hold to the sound of silence or the radio, your customers will be learning about your business and products, and cross-checking your products with their wants and needs.

Imagine if your Message On Hold led to just one extra sale every week, simply by exposing callers to the full range of services you offer? What would that mean for your business, and your bottom line?

You’ve really got nothing to lose… except the chance to take advantage of my Limited Time Only Script Offer, and the 60 Day Better-Than-Risk-Free Money Back Guarantee, which will both disappear the second I receive 11 orders.

To avoid missing out on this special offer, simply register your interest now, by phoning:

(08) 8326 9000

or if you prefer, enter your details below, and I’ll call you personally.

Your Name (required)

Your Business Name

Your Email (required)

Phone (required)



I look forward to helping you increase your sales and save a lot of money on your Message On Hold service.

Wishing you and your business great success.

Kind regards,
 

Laura Braithwaite

 

P.S. With a 60 Day Better-Than-Risk-Free Money Back Guarantee and a 2 year equipment warranty…
You simply can’t go wrong.

P.P.S. Don’t forget – the Limited Time Only Script Offer means you’ll be getting a customised Message On Hold script written for FREE AND saving a minimum of $231 off the normal, already incredibly low MohJoh package price. You don’t need to pay anything today, just register your interest NOW by calling us on (08) 8326 9000 or by requesting that I call you personally.

P.P.P.S. Whether you’re business is based in Adelaide, Sydney, Perth, Darwin, Tassie or anywhere in between, your MohJoh and customised message can be shipped to your door. And what’s more… there’s no extra charge for postage within Australia!

P.P.P.P.S. (That’s the last one… I promise) If you’re looking to purchase MohJoh’s for multiple offices, or for a Not For Profit (NFP) organisation, be sure to let us know, as Bulk Order and NFP discounts are available.